MLB EUROPE PLAY STORY SERIES MAKES 2025 SIA SHORTLIST, PRODUCED BY GET UP STUDIO.

The 2024 MLB Europe Play Stories campaign showcased baseball’s presence and growth across Europe through engaging mini-documentaries and social content.

Highlights included Get Up Studio’s productions covering the Haarlem Baseball Week in the Netherlands and following the Valencia Astros in Spain.

These 10–12-minute features, distributed on YouTube, MLB.com, and platforms like ESPN Netherlands, LaLiga+, and BBC, reached millions.

The series aimed to position baseball as a global sport, challenging perceptions that it’s not played in the UK and in Europe.

Tailored social content complemented the features, driving curiosity and engagement. This approach resulted in 20m video views, and over 74k engagements, primarily in the UK, Spain, Italy, Netherlands, and USA.

Positive sentiment on social media highlighted the appreciation for the series, with European fans celebrating representation and U.S. fans discovering baseball’s global reach.

The series continues to raise the profile and increase interest in European baseball, with Get Up Studio continuing to work with MLB Europe on new episodes for 2025.